Getting the exhibitors and audience to the event are the first steps. Now it is important to ensure that the content has the value expected by the attendees to keep them engaged. If the content value is there, then the attendees will engage longer and take on more activity such as visiting and interacting with exhibitors, attending webcasts and participating in both group and private chat sessions.
Though the Show Host and the exhibitors ultimately provide the content, InXpo will provide best practices as to which types of content, based on the audience, would be the most effective. For example we will provide guidelines as to webcast and presentation lengths, methods of organizing subjects around the Media Center and topics and timeframes for your group chats.
A few of the areas that drive the experience rating include the following:
- Automated-registration e-mail campaign includes – thank-you confirmation, pre-show success kit, show-open reminder, post-show survey and data portal
- Visually-pleasing and engaging look to the areas of the event
- Ensuring the event is intuitive and easy-to-navigate
- Promoted communication interaction, like personal and group chat and business-card exchange
- For the attendees: Were the exhibitors, presentation and education content of interest?
- For exhibitors: Did attendees with the right profiles visit their booths and engage?
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